The Indianapolis Star published an interesting article about the history of Gatorade® thirst quencher: The Fascinating Tale of Gatorade’s Indy Beginning
Our law firm has played a key role in this famous product over the decades. We prepared and secured the original patent rights for the product. We also secured the original trademark registrations for “GATORADE” mark. We continue to represent the University of Florida, home of the Gators, in connection with the Gatorade® brand.