July 22, 2026

If you have recently filed a trademark application or are planning to file one, knowing what to expect in terms of timing can make a significant difference in how you plan your business, marketing, and brand protection strategies. The USPTO…

May 14, 2026

Authored by: Blake R. Hartz Understanding trademark specimen requirements is one of the most misunderstood aspects of U.S. trademark prosecution. A specimen that fails to meet the USPTO’s requirements can lead to office actions, delays, and additional costs that are…

April 9, 2026

Authored by: Blake R. Hartz When filing a U.S. trademark application, one of the fundamental decisions applicants face is whether to seek registration on the Principal Register or the Supplemental Register. While many applicants may not be aware that two…

March 12, 2026

Authored by: Blake R. Hartz U.S. trademark applicants must establish both a filing basis and a registration basis. While this may sound straightforward, the distinction between these two concepts and the specific requirements associated with each can be a source…