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Social Media Sponsorship Disclosures in 2021

Woodard partner Blake Hartz authored the article “Social media sponsorship disclosures in 2021,” which was published by The Indiana Lawyer on December 8. The article discusses […]

Dec 8, 2021  •  Continue reading >

Thank you – Ask An IP Attorney at the Library

We were proud to be a part of the Ask an IP Attorney program hosted by The Indianapolis Public Library’s Patent & Trademark Resource Center […]

Sep 22, 2021  •  Continue reading >

Join Us – Ask An IP Attorney Event at the Central Library

The Indianapolis Bar Association’s Intellectual Property Section and the Central Library, a designated Patent & Trademark Resource Center by the U.S. Patent & Trademark Office, […]

Sep 15, 2021  •  Continue reading >

5 Firm Attorneys Named to The Best Lawyers in America© 2022: Ones to Watch

Best Lawyers: Ones to Watch recognizes attorneys who are earlier in their careers for their outstanding professional excellence in private practice in the United States. […]

Aug 19, 2021  •  Continue reading >

New procedures on the way from recent (and future?) IP legislation

The April 14th issue of The Indiana Lawyer includes the article authored by Woodard partner Blake Hartz,  “New procedures on the way from recent (and […]

Apr 14, 2021  •  Continue reading >

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Blake R. Hartz


Blake`s practice focuses on intellectual property litigation in both federal court and administrative proceedings at the USPTO. He has worked on all stages of disputes, from pre-filing investigations and enforcement letters through pleadings, motion practice, discovery, trial, and appeal. Blake also maintains active patent and trademark prosecution dockets, including serving as U.S. counsel for overseas companies and attorneys. Through searching, investigations, legal research, and writing, Blake supports various opinion and transactional matters at the firm, including patentability and clearance opinions, licensing, and due diligence.

Based on his mathematics training, Blake brings a logical, rigorous approach to legal analysis and client services. In all of his work, Blake strives to provide: effective, clear writing and advocacy; comprehensive knowledge of the law, factual record, and technology at issue; and practical, common-sense advice.

His legal work has served clients in a vast range of industries, including medical devices, sporting goods, skincare, building materials and construction, chemicals, telecommunications, electronics components, lighting, food and beverage, pharmaceuticals, automotive components, packaging, and various consumer products.

Blake enjoys spending time outdoors with his family and is active in the music ministry at the Avon United Methodist Church.


  • University of Notre Dame
    B.S., Mathematics, magna cum laude, 2007
  • Indiana University Maurer School of Law
    J.D., summa cum laude, 2012

Bar Admissions

  • U.S. District Court, Southern District of Indiana, 2012
  • Indiana, 2012
  • U.S. District Court, Northern District of Indiana, 2012
  • U.S. Court of Appeals for the Federal Circuit, 2013
  • U.S. District Court, District of Colorado, 2015
  • U.S. Patent and Trademark Office, 2015
  • U.S. Court of Appeals for the Tenth Circuit, 2018

Representative Experience

  • Trial counsel for defendant in trade secret litigation, with millions at stake, resulting in defense verdict.
  • Representing defendant telecommunications device manufacturer, obtained summary judgment invalidating four patents, affirmed on appeal.
  • Inter partes review (IPR) proceedings before the Patent Trial and Appeal Board (PTAB), representing both Petitioners and Patent Owners.
  • Trademark Trial and Appeal Board (TTAB) proceedings, representing both Applicants and Opposers/Petitioners.
  • Work on teams procuring and managing trademark portfolios with thousands of U.S. and foreign matters.
  • Honors & Awards

  • Best Lawyers: Ones to Watch in the field of Intellectual Property Law and Patent Law, 2022
  • Rising Star, Indiana Super Lawyers, 2021
  • Professional Affiliations

  • Indiana State Bar Association
    • Intellectual Property Section, Secretary-Treasurer, 2020
    • Leadership Development Academy, Class 9
  • Indianapolis Bar Association
  • Indianapolis Intellectual Property American Inn of Court
  • Publications

  • “Social media sponsorship disclosures in 2021,” The Indiana Lawyer, December 8, 2021.
  • “New procedures on the way from recent (and future) IP Legislation,” The Indiana Lawyer, April 14, 2021.
  • “Don`t let intellectual property be an after-pandemic thought,” The Indiana Lawyer, December 9, 2020.
  • Newman, J., Dissenting: Another Vision of the Federal Circuit, 3 IP THEORY 47 (2012)
  • Speaking Engagements

    Presenter, "IP Basics for Non-IP Attorneys," Indiana State Bar Association`s Solo & Small Firm Conference, June 2021.