Protecting What Makes You Valuable
The Woodard Team delivers specialized intellectual property counsel to the sports, university, and entertainment sectors. As a boutique Intellectual Property firm, we provide the focused expertise and strategic thinking these industries demand. As an Intellectual Property focused firm we offer the personalized attention and responsiveness that only a specialized practice can offer.
Our Indianapolis-based intellectual property attorneys help athletes, entertainers, sports organizations, colleges and universities, and sports-related businesses identify, protect, and leverage their most valuable assets. We develop comprehensive IP strategies and brand protection programs tailored to the ever-changing commercial realities of sports and entertainment.
Our Services Include:
- Name, Image & Likeness (NIL): Contract review and negotiation; NIL deal structuring; compliance counseling for athletes and institutions; brand partnership agreements
- Athlete & Entertainer Representation: Personal brand development and trademark protection; endorsement and sponsorship agreements; eligibility consultation; social media and digital rights management
- Brand Development & Protection: Trademark portfolio strategy, registration, and enforcement; global brand management; licensing program development
- Licensing & Commercialization: Merchandise licensing; broadcasting and media rights; sponsorship agreements; naming rights; venue and event branding
- Content & Creative Rights: Copyright protection and licensing; content creation agreements; music and performance rights; digital content distribution
- University & Athletic Programs: Athletic department branding; conference and championship marks; compliance advisory; trademark enforcement; co-branding and partnership agreements
- Digital & Technology IP: Website and mobile app agreements; e-commerce platforms; social media policies; data privacy compliance; content rights management
- IP Litigation & Dispute Resolution: Trademark and copyright infringement; licensing disputes; unauthorized use of marks or likeness; brand protection enforcement
Strategic IP Counsel, Delivered Personally
The specialized attorneys at Woodard are committed to providing sophisticated IP solutions with partner-level attention on every matter. We understand the business of sports and entertainment, and we protect the intellectual property that drives revenue, builds brands, and creates lasting value for our clients.
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