Indiana High School Athletes Can Now Monetize Their Personal Brand: What Families, Athletes, and Businesses Need to Know About the IHSAA’s New Personal Branding Activities Rule

Authored by: Joshua P. Astin For years, Indiana stood as one of a shrinking number of states that entirely prohibited high school athletes from profiting off their name, image, or likeness. That changes next school year. On May 4, 2026,…

Read More

NIL branding opportunities require knowing right context

NIL Branding Opportunities: Context Is Key A recent article by Josh Astin and Andrew Nevill in The Indiana Lawyer offers a timely reminder for anyone advising in the name, image, and likeness (NIL) space: opportunity is abundant, but it is…

Read More

Tips for Collegiate Athletes Signing an NIL Agreement

Authored by: Joshua P. Astin Name, Image, and Likeness (NIL) contracts have become a significant part of the college sports landscape. While these deals offer exciting opportunities, it’s crucial for student-athletes to understand the potential complexities before signing on the…

Read More

Getting Paid as a High School Athlete

The movement to compensate players has now reached high school athletes in many states, following similar changes at the college level. However, it’s crucial for these young athletes to proceed with caution when it comes to accepting money or signing…

Read More