Building the Strength of Your Trademark

May 4, 2011

So, you can rest easy now that you have a federal trademark registration, right?  No!  Federal trademark registrations provide many protections and advantages to trademark owners.  Nevertheless, even with federal trademark registrations in hand, trademark owners will benefit from active…

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Could Your Business Benefit From a Federal Trademark Registration?

October 25, 2010

Trademarks are often the most valuable piece of a business’s intellectual property portfolio.  For example, consider the marketing value of the marks Coca-Cola® and the Nike swoosh.  The potential tremendous marketing value of trademarks combined with substantial legal benefits make obtaining a…

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